Digital agency for tuning companies and performance specialists

Tuners, remappers, dyno centres and performance-parts brands serve the customer who spends most on their car. There is no trade-body figure for the UK tuning market and we will not quote the global estimates that get passed around, but the proxies are clear: historic and enthusiast owners spend an average of £4,567 a year on their vehicles, the aftermarket adds £17bn to the UK economy, and Motorsport Valley's £16bn engineering base is where much of the hardware comes from. dijitul came out of this scene. Maxxd was a modified-car club before it was an agency.

The parts side has a data problem that mainstream retailers do not. An exhaust, a coilover kit or an intercooler for a specific engine and body code has no TecDoc linkage, so fitment has to be built by hand from the manufacturer's application list, then maintained as models change. We have done this for Scorpion Exhausts, whose trade portal we built, and for performance retailers such as GSM Performance. The result is a catalogue where a customer enters a reg or picks a year, make and model and sees only what fits, on the store and in the eBay compatibility file.

The service side runs on the diary. Remap, dyno, geometry and fabrication bookings still come in by phone and Instagram DM, which means evening enquiries are lost and no-shows are free. We build booking with deposits, vehicle capture by reg so the technician knows what is arriving, and file-service workflows for Alientech and Dimsport users. Klarna or finance widgets on higher-ticket work are standard.

Then there is what you can say. The CAP Code bans references to speed or acceleration that condone irresponsible driving and requires performance to be shown in a safety context, and customers worry about insurance, emissions and the MOT. We write pages that explain gains, legality and warranties honestly, which happens to be what ranks. Instagram reach is rented; a site that ranks for your model-specific searches is owned, and international demand from the US and EU needs a checkout with duties and currency handled.