Digital agency for classic car dealers and specialists

The historic-vehicle sector is bigger than most people outside it realise. The FBHVC's 2025 survey puts it at £7.3 billion a year, 2,700 specialist businesses and 34,500 people, serving 1.93 million historic vehicles whose owners spend an average of £4,567 a year on them. That money flows through classic and prestige dealers, restoration workshops, storage businesses, parts remanufacturers and specialist insurers. Dealers at the top end sell globally and are judged against Collecting Cars, Car & Classic and PistonHeads Auctions, where the listing quality sets the expectation for every private-treaty sale.

The data problem is the opposite of the modern-car trade. There is no TecDoc for a 1968 E-Type or a Series II Land Rover; parts change by chassis number, engine number and production split, and the catalogue is a factory parts book, a remanufacturer's spreadsheet and thirty years of someone's memory. That makes a classic parts store a bespoke fitment project, not a Shopify template. DVLA VES can confirm historic tax class and first registration, but the real provenance lives in files, photos, invoices and heritage certificates, and buyers want to see it before they enquire. On the workshop side, restorations run for months or years and customers expect updates they can share, not a phone call every quarter.

We build for how this trade actually sells. Dealer sites get gallery-first stock pages with ordered high-resolution photography, video, downloadable histories and enquiry routes for international buyers, hosted fast enough for a US visitor at midnight. Parts stores get chassis-number and production-split fitment tables built from your parts books, OE and remanufactured cross-references and eBay compatibility where it exists. Workshops get a customer portal for restoration progress, photos and invoices. Around all of it we run international SEO for marque and model terms, paid social that reaches collectors rather than tyre-kickers, and the content that makes your name the one the auction sites quote.