Case study · Aftermarket Manufacturers · 2016

Scorpion Exhausts case study: a B2B trade portal wired into Orderwise

Scorpion Exhausts hand-builds stainless steel performance exhausts in Ripley, Derbyshire, and supplies a dealer network across the UK. Until we built their trade portal, dealers rang or emailed orders in and Scorpion staff typed them into Orderwise by hand. We replaced that with a cloud-based B2B eCommerce site that takes the order, applies the right dealer price and drops it straight into the ERP.

OpenCartOrderwise ERP integrationCustomer groups and trade pricingCustom invoice systemResponsive B2B front end
Scorpion Exhausts — Dealer orders straight into Orderwise, with no re-keying
Orderwise
Orders, stock, due dates and prices synced with the ERP
Dealer tiers
Multiple customer groups with pre-processed trade pricing
One history
Telephone orders shown alongside web orders
Sales up
A steep rise in sales reported after launch

The challenge

Every dealer order arrived by phone or email and was re-keyed into Orderwise. It was labour-intensive and open to human error, which mattered to a company that trades on its customer service.

Dealers needed to see live stock, due dates and their own pricing before they committed, and all of that lived inside Orderwise. Anything shown on the website had to come from the ERP, not a copy of it.

The IT manager, Tom Brentnall, had already designed how the products section should look and needed a partner to build the eCommerce and integration side rather than the visual design. Invoices also had to keep the format existing customers were used to.

What we did

We built the portal on OpenCart and integrated it with Orderwise both ways. Web orders are placed automatically into Orderwise; stock levels, due dates and prices flow back out to the site, so a dealer sees exactly what the trade counter would tell them.

The bulk of the work was in the data: multiple customer groups, pre-processed dealer pricing per group, grouped product components and a sync that keeps every part of it consistent. That is the difference between a trade site that gets used and one that gets bypassed for the phone.

We rewrote the OpenCart invoice system so invoices kept their familiar style, and surfaced telephone orders on the website so dealers have one order history whichever way they bought. Scorpion reported a steep rise in sales after the new ordering system went live.

“Just wanted to say what a fantastic job your team have done in the developing of out B2B eCommerce site. Really appreciated.”

Shaun LeonardDirector, Scorpion Exhausts, Scorpion Exhausts

Talk to the pit wall

Want results like these?

Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.

Visitdijitul, 11 St John Street, Mansfield NG18 1QJ
We reply within one working day. No mailing lists, no hard sell.
Call 01623 650333 Get a quote