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Automotive content marketing and video
Automotive content marketing only works when the content is right about the car. We write and film for the motor trade: walkaround videos for dealer stock, product descriptions and fitting guides for parts stores, buying guides and features for clubs and media brands. Every piece has a job and someone who knows the subject behind it.
Who we do this for
- Car Dealers
- Car Parts Retailers
- Clubs, Media & Enthusiasts
- Race Teams & Motorsport
- Manufacturers & OEMs
- Classic & Prestige
Native data integrations
Content in this trade gets found out fast. A blog post that gets the DPF wrong or a walkaround that skips the service history loses the buyer who knows better, and that is most of them. We have been writing about cars since the Maxxd days, and the people who write and film for you still spend their weekends at the track.
For dealers, the highest-value content is the walkaround video: a consistent format for every car in stock, shot to a template your sales team can follow on a phone, edited quickly, published to the vehicle page, YouTube, Auto Trader and social. For parts retailers it is product content at scale: descriptions that say what the part is, what it fits and what it replaces, fitting guides and comparison pages, all written to be indexed and to reduce wrong-part returns.
For clubs, media brands, manufacturers and race teams, it is editorial: features, buying guides, event coverage, driver and technician interviews, sponsor content that reads like a story rather than an advert. We plan it in a calendar tied to the season, the launches and the events, and we repurpose every piece across web, email, YouTube and social so one shoot day feeds a month.
Sound familiar?
You probably need this if
- Your stock has one photo set and no video.
- Product descriptions were copied from the supplier and Google indexes them as duplicates.
- The blog was last updated eighteen months ago with winter driving tips.
- Your club or media site has readers but no plan and no way to sell it to sponsors.
- You hired a general copywriter and the technicians are embarrassed by the results.
- Content gets made and posted once, then disappears.
Deliverables
What you get
- Content strategy and editorial calendar tied to your season, stock, launches and events.
- Walkaround video system for dealers: shot list, template, editing, publishing to the vehicle page, YouTube, Auto Trader and social.
- Product content for parts stores: descriptions, attributes, fitting guides and comparisons written for search and for buyers.
- Buying guides, model guides and explainer articles written with your technicians or sales team.
- Editorial features, interviews and event coverage for clubs, media and motorsport.
- Video production: workshop, forecourt, track and studio, from phone-shot templates to full crew.
- Repurposing: every piece cut for web, email, YouTube, Instagram, TikTok and LinkedIn.
Walkaround video for dealer stock
A walkaround works because it answers the questions a buyer would ask on the forecourt before they have driven over. We set the format (order of shots, what to say, how to handle faults), train whoever will shoot it, edit and brand the output, and publish it to the vehicle page, YouTube and the portals as part of the stock workflow.
Product content for parts stores
Parts content lives or dies on accuracy and scale. We build description templates from your fitment and attribute data, write the category, brand and top-seller pages by hand, add fitting guides and comparisons for the products people research, and structure it all so Google indexes one page per part rather than a thousand near-duplicates.
Editorial for clubs, media and motorsport
Enthusiast audiences want depth: the history of a model, what to look for when buying one, the story behind a build, the weekend at the circuit. We write it, shoot it and plan it around the calendar, and we package sponsor and partner content so it earns its place in the feed rather than getting skipped.
Process
How we approach it
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Plan
Audit what you have, decide what each channel and page needs, build the calendar and the keyword map.
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Source
Interview your people: technicians, sales, drivers, members. The knowledge is in your building; we get it out.
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Produce
Writing and filming to agreed formats and templates, with fact-checks by you before anything goes live.
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Publish
Onto the right page with the right schema, then cut and posted to the channels it serves.
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Measure
Views, watch time, rankings, enquiries and sales attributed per piece; the calendar adjusts to what performs.
Content & Video: common questions
What is a walkaround video?
A short video of a single car in stock: exterior, interior, engine bay, mileage, key features and any faults, presented plainly. It goes on the vehicle page, YouTube, Auto Trader and social. Done to a template, a salesperson can shoot one in ten minutes on a phone.
Can you write product descriptions for thousands of parts?
Yes. We combine your catalogue data (fitment, OE numbers, attributes) with templated structures and human-written copy for the categories and top products, so every page is unique and useful without writing every one by hand.
Do you produce video yourselves?
Yes. We shoot in workshops, on forecourts, at the track and in the studio, and we also build phone-shooting templates so your team can produce consistent stock videos without us on site every day.
Will the content be technically accurate?
That is the point of using an automotive team. We write from your technicians' and sales team's knowledge, check part and spec facts against catalogue data, and you sign off before publication.
How is content marketing different from SEO?
SEO decides which pages need to exist and what they must answer; content marketing produces them and the video, email and social pieces around them. We run both, so the content is written to the keyword map rather than in isolation.
Can you help our car club or media site make money?
We plan editorial that grows the audience, package sponsor content that readers will accept, and build the site and email list that lets you show a sponsor real numbers.
Sectors
Who we do this for
Car Dealers
Car dealer marketing that does not rent all your traffic from Auto Trader.
View servicesCar Parts Retailers
Car parts marketing agency built on fitment: TecDoc K-Type, reg lookup, eBay and Amazon feeds on Shopify, WooCommerce or Magento.
View servicesClubs, Media & Enthusiasts
Car club website design by a team that began as a car club in 2006.
View servicesRace Teams & Motorsport
Motorsport website design by a team that sponsored Time Attack and worked in the BTCC.
View servicesManufacturers & OEMs
Automotive manufacturer marketing for low-volume makers and OEM parts divisions.
View servicesClassic & Prestige
Classic car dealer website design, restoration workshop sites and classic parts eCommerce with chassis-number fitment.
View servicesRelated services
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Talk to us about content & video
Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.