Digital agency for car dealers

Around 4,500 franchised outlets operate in the UK, most of them inside groups and most of them on a web platform the manufacturer chose. The OEM controls the brand, the templates and often the tracking. That leaves the local dealer with a page that looks like every other one in the network and cannot rank for the town it trades in. We work inside those rules: local landing content where the platform allows it, Google Business Profile and review management, aftersales campaigns and paid search that the OEM template does not stop you running.

Franchised sites also carry the ZEV-mandate pressure. With a 28% battery-electric target for 2026 and a 23.4% share achieved in 2025, the stock you need to sell is the stock buyers are least sure about. We build EV pages that explain charging, range and battery health in plain English and put used-EV stock in front of the right searches.

Aftersales is the part of a franchised business that pays the wages and the part with the least marketing. We connect the DMS service history and the DVSA MOT History API to reminder campaigns, build online service booking and make sure the parts counter has a page that Google can find.

Independents are the largest population in the trade, from a 20-car pitch to a 500-car site, and almost all of them rent their traffic from Auto Trader. Used car transactions hit 7,807,872 in 2025, the third year of growth, and used battery-electric sales rose 45.7% to 274,815. The dealers winning share are pricing with data, photographing well, responding fast and building a direct brand so that the marketplace is one channel rather than the only one.

Our work for GD Cars is typical of the brief: a WordPress rebuild with proper vehicle pages, a stock feed that stays in step with the portal, and a full redirect map so that years of SEO equity survived the move. We integrate Click Dealer, Dragon2000, MotorDesk or DealerDesk, add cap hpi or Auto Trader valuations for part-exchange and make finance pages that carry a compliant representative example.

Reviews matter more for independents than anyone. We put Google, Auto Trader and Trustpilot reviews to work on the site, set up a review request in the after-sale email and make sure Google Business Profile is complete, categorised and answering questions.

A group of five to fifty sites runs on a shared DMS, usually Keyloop or Pinewood, and needs one website architecture that serves each franchise, each location and the group brand without duplicating content. We build multi-site structures with location and franchise pages that Google treats as distinct, shared stock logic with per-site pricing rules and a single feed layer to Auto Trader, Motors, eBay, Google and Meta.

Group marketing lives or dies on attribution. We connect web forms, call tracking and chat to the CRM so that every enquiry has a source, a site and a cost, and the board can see cost per sale by location rather than a blended figure. Where the group runs enquiryMax, RAPID RTC or a HubSpot layer we integrate rather than replace.

Car supermarkets trade on volume, price and choice: hundreds or thousands of cars, thin margin per unit and a website that has to behave like an eCommerce store. Search and filter performance, image handling for thousands of vehicles, finance calculators on every listing and reservation or deposit flows matter more than brand storytelling.

We build supermarket sites with fast faceted search, feed ingestion that copes with daily churn in the hundreds, automated image processing and structured data so that every vehicle page is eligible for rich results. Valuation tools for part-exchange and a Google Vehicle Ads feed keep acquisition cost under control at scale.