About
The automotive arm of dijitul, since 2006
We did not pick the automotive sector as a marketing niche. We came out of it. dijitul started as a car enthusiast website and club community in the East Midlands, and the agency that grew from it has been building for the motor trade ever since.
From the paddock
How we got here
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Born out of a car club
dijitul is founded off the back of a successful car enthusiast website and business directory that grew out of Maxxd, an East Midlands car club. The first clients are the people we already knew: tuners, parts sellers, trackday regulars.
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Parts, 4x4s and kit cars
eCommerce builds for Kitspares, Milner Off Road and Great British Sports Cars teach us the hard lessons about fitment data, supplier feeds and trade pricing that still shape how we build stores today.
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Time Attack and the BTCC paddock
Main sponsor of the Time Attack Championship. Rockingham, Donington, Snetterton — we spend race weekends with the teams and brands we build for.
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Dijitul Automotive
The automotive work gets its own name. AmD Tuning BTCC sponsorship packages, driver sponsorship, and a B2B trade portal for Scorpion Exhausts.
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Parts-first positioning
"Driving new customers to your business": we narrow the focus to automotive parts manufacturers and retailers, and start publishing what we learn about automotive SEO and parts eCommerce.
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Every corner of the trade
Relaunched to cover the whole motor trade — dealers, breakers, garages, race teams, clubs, manufacturers — with vehicle data integration as the thing nobody else does properly.
How we work
Six things you can hold us to
We only do automotive
No dentists, no estate agents. Every pattern we use has been tested on a forecourt, a parts counter or a paddock.
Data before design
A parts store with wrong fitment data is a returns machine. We fix the data model first, then make it look good.
Build the box around you
We do not force a dealer group into a garage template or a breaker into a dealer platform. Bespoke where it matters, off-the-shelf where it does not.
Straight answers
If the honest answer is "you do not need this", that is the answer you get. Long relationships beat quick invoices.
Part of your team
Most of our clients treat us as their in-house web department. Same people, year after year.
Proof over promises
We show what we built and why. We do not invent metrics and we will not use yours without permission.
Where we are
Mansfield, Nottinghamshire
We are based at dijitul's office on St John Street in Mansfield — Motorsport Valley is an hour south, Donington Park is forty minutes down the M1, and most of the East Midlands' dealer groups, motor factors and tuning specialists are within a short drive. We work with clients across the UK, and most of our relationships run for years rather than months.
Dijitul Automotive is a trading name of dijitul. The same team, the same address and the same phone number — just the automotive work, given the focus it deserves.
Who we work with
Car Dealers
Car dealer marketing that does not rent all your traffic from Auto Trader.
View servicesCar Parts Retailers
Car parts marketing agency built on fitment: TecDoc K-Type, reg lookup, eBay and Amazon feeds on Shopify, WooCommerce or Magento.
View servicesBreakers & Dismantlers
Breakers yard website with used parts listed by donor VRM and K-Type, in sync with Pinnacle and eBay, plus scrap-my-car leads.
View servicesGarages & MOT Centres
Garage marketing that fills the diary: local SEO, garage website design with online booking and MOT reminders from DVSA data.
View servicesTuning & Performance
A tuning company website that books dyno and remap slots and sells performance parts with hand-built fitment, written to ASA rules.
View servicesRace Teams & Motorsport
Motorsport website design by a team that sponsored Time Attack and worked in the BTCC.
View servicesManufacturers & OEMs
Automotive manufacturer marketing for low-volume makers and OEM parts divisions.
View servicesClubs, Media & Enthusiasts
Car club website design by a team that began as a car club in 2006.
View servicesTalk to the pit wall
Let's talk about your business
Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.