Digital agency for car clubs, forums and motoring media

The enthusiast layer of the motor trade is bigger than it looks from outside. The FBHVC alone represents 550+ clubs, museums and organisations with a combined 250,000+ members, there are 1,934,178 historic vehicles registered with DVLA, and historic-vehicle owners spend an average of £4,567 a year on their cars. Add marque clubs outside the FBHVC, modified-car scenes, forums such as PistonHeads, YouTube channels, podcasts, event organisers and print titles, and you have a community that buys parts, tickets, insurance and merchandise on recommendation.

Most of that community now lives on rented ground. Facebook Groups, Discord and YouTube own the members, the data and the reach, and any of them can change the rules overnight. The forum that used to hold it all is often on a vBulletin or phpBB install from 2009 with a security debt, no mobile layout and twenty years of threads Google cannot make sense of. Membership renewals run on a spreadsheet, payments on PayPal buttons, events on Eventbrite and the newsletter on Mailchimp, none of which know about each other.

We rebuild that stack as one owned platform. XenForo or Discourse for the forum where a forum is still the right answer, WordPress with MemberPress or WooCommerce for membership and merchandise, ticketing that knows who is a member and who is not, and a mailing list that segments by car, region and membership status. Old threads are migrated with URLs redirected so the search traffic they have earned comes with them. Reg lookup lets a member add their car to their profile with the right details, and the DVSA MOT History API can remind them when it is due.

For media, the job is different: editorial structure that search engines and AI assistants can cite, video that is distributed rather than parked on a drive, and advertising or affiliate revenue that does not wreck the reading experience. Our own history helps here. We sponsored Time Attack, built sponsorship packages for AmD Tuning in the BTCC and have worked with Great British Sports Cars and DogCam Sport, so we understand what a sponsor or advertiser actually wants to see.