Digital agency for tyre and exhaust centres

Fast-fit is a chain business. Kwik Fit, Halfords Autocentres, National, ATS Euromaster and Protyre on the high street, Blackcircles and etyres online, and all of them spending on Google Ads in your postcode. Independents win on price, speed, trust and local reputation, but only if a customer can find them, find their tyre size and book without ringing. Around 50 million tyres reach end of life in the UK every year and 42.5 million vehicles are in use; the demand is constant, and tyres and brakes are leading causes of the roughly 7.8 million MOT failures a year.

The technical requirement is specific. Tyre size by registration needs licensed data: cap hpi (via its Carweb acquisition), Vehicle Data Global's TyreData package or DriveRightData return the OE sizes, speed and load ratings for a VRM. Pricing changes daily from wholesalers such as Bond, Stapleton's and Micheldever, so the feed has to be automated with your margin rules applied. Booking has to reflect real bays, real hours and whether the tyre is in stock or needs a next-day delivery. Get any of those three wrong and the customer goes back to the chain.

We build that stack for independents and regional groups: VRM lookup to tyre size, wholesaler feed ingestion and pricing, slot booking tied to your fast-fit management system or a diary we provide, and payment or deposit online. Then we add what the chains bundle: exhausts, brakes, batteries, alignment, servicing and MOT, presented alongside the tyre booking so the ticket goes up without a hard sell. MOT reminders from the DVSA MOT History API bring last year's tyre customer back for the test.

Local search is where the independent can beat the chain on cost. A Google Business Profile that is complete and reviewed, pages for each branch and each service, and Google Ads limited to the postcodes you serve with call tracking, outperform a national brand's blanket spend for the searches that matter: 'tyres near me', a size, a brand or 'exhaust fitting' plus your town.