Digital agency for commercial vehicle dealers and fleet operators

The commercial-vehicle trade covers van and truck dealers, converters and bodybuilders, fleet operators, fleet-management providers and the telematics firms that serve them. It had a rough 2025: new LCV registrations fell 10.3% to 315,422 while electric vans grew 36.2% to 30,169, still only a 9.5% share against a 16% ZEV-mandate target. The pickup market was hit hardest, with registrations down 55.3% year-to-date in 2026 after HMRC reclassified double-cab pickups as cars for BiK and capital allowances from April 2025. The parc itself is huge and ageing: 5.18 million vans and 627,000 trucks in use, one in six of each operated by BVRLA members.

Fleet buyers research online and transact B2B. They want L2H2 versus L3H3, payload in kilograms, gross vehicle weight, ply-lining, racking, tail-lifts, refrigeration, tipper and Luton bodies, Euro 6 and ULEZ status, and then a total-cost-of-ownership case for going electric. The dealer's stack is usually Keyloop or Pinewood, a feed to Auto Trader Vans, Commercial Motor and Truck Locator, and cap hpi commercial-vehicle data for spec and values. Most sites bury all of that behind a car-shaped template with a make-model search that cannot filter by wheelbase, and a contact form that treats a ten-van fleet enquiry the same as a private buyer.

We build sites around the spec sheet. Stock pages carry the structured commercial attributes from your DMS and cap hpi data, filters work the way a transport manager thinks, and conversions are shown as their own stock type with the bodybuilder's spec attached. Quoting supports multi-unit, account and contract-hire routes and lands in a CRM that knows the difference between a sole trader and a fleet manager. Feeds go out to Auto Trader Vans and the truck marketplaces from the same data. Around it we produce the content fleet buyers search for, from electric-van TCO to O-licence and DVSA compliance explainers, and integrate telematics and fleet-management platforms such as Webfleet, Samsara and FleetCheck where the customer wants a joined-up service.