Digital agency for motorcycle dealers and bike parts retailers

The motorcycle trade is franchised and independent dealers, parts and clothing retailers, custom builders, training schools and touring firms, and it had a hard 2025. New registrations fell 19.3% to 93,922 after Euro 5+ pre-registration distorted 2024, with motorcycles alone at 89,160. Adventure bikes were the most popular style at 20,032 registrations and scooters took 22,248. The business is brutally seasonal: the spring peak carries the year, and a dealer whose website and marketing are not ready by March has missed it. Dealers run Dragon2000, Catalyst or a bike-specific DMS, advertise on Auto Trader Bikes, MCN Bikes for Sale and eBay, and sell finance under the same FCA CONC representative-APR and Consumer Duty rules as the car trade.

Parts and accessories are where the data gets hard. TecDoc motorcycle coverage exists but is thinner than for cars, so retailers keep their own fitment tables by make, model, year and variant, and the eBay compatibility list is often the best catalogue they have. Clothing and helmets add a second problem: sizes, fit notes and a returns rate that eats margin unless the product data is right. The DVSA MOT History API covers motorcycles since 2005, which gives dealers and workshops free mileage and MOT-due data for part-exchange valuation and reminders that most bike sites never use.

We build the dealer site on live DMS stock with feeds out to Auto Trader Bikes, MCN and eBay from one record, walkaround video on every bike, finance figures that carry the representative example, and part-exchange with VRM lookup and MOT history. The parts and clothing store gets a bike selector driven by your own fitment table, size guides and returns rules that cut the wrong-size cycle, and Shopify or Magento depending on catalogue scale. Marketing is timed to the season: paid social and email built up from January, PPC weighted to the spring, and a workshop and MOT-reminder programme that keeps the customer through the winter.