Digital services for the motor trade

Web Design

Automotive web design is what we have done since 2006: websites for garages, bodyshops, tuners, race teams, clubs and dealers, built by people who know what a K-Type is and why your MOT booking form needs a reg field. Fast, mobile-first builds on WordPress, Astro or a bespoke stack, with the vehicle data wired in from day one.

Car Dealer Websites

Car dealer websites live or die on the stock page. Ours pull stock from Auto Trader Connect or your DMS, show finance from Codeweavers or iVendi, take a part-ex valuation from the reg, and hand the lead to your CRM with the vehicle attached. Bespoke builds for independents, used car supermarkets and dealer groups, not a rented template.

Car Parts eCommerce

Car parts eCommerce has one rule the rest of retail does not: the customer must know the part fits before they buy. We build parts stores on Shopify, WooCommerce and Magento where reg lookup, K-Type fitment and OE number search are native, trade customers get their own pricing, and stock syncs with eBay Motors and Amazon.

Also: Shopify Car Parts Store · WooCommerce Car Parts Store · Magento Car Parts Store

Hosting & Support

Automotive website hosting is different from brochure-site hosting because the site is doing work: stock syncs at 2am, reg lookups hit a paid API, the Shopping feed rebuilds hourly, and a Saturday outage costs a weekend's leads. We host and support dealer websites, parts stores and garage sites on UK infrastructure, with monitoring that watches the integrations too.

Automotive SEO

Automotive SEO is a different job depending on what you sell. A dealer needs vehicle pages that index and a Google Business Profile that converts. A parts retailer needs thousands of fitment pages that do not cannibalise each other. A garage needs to win 'MOT near me'. We have done all three and we build the plan around your trade.

Also: Car Dealer SEO · Car Parts SEO

Local SEO

Local SEO for garages is mostly about the map pack: when someone types 'MOT near me' at 8am, Google shows three businesses, and the phone rings for those three. We get garages, MOT centres, bodyshops and dealers into that pack with a complete Google Business Profile, a review routine, service pages that match what you do, and citations that agree with each other.

PPC

Automotive PPC works when the ads are built from your data. Google Vehicle Ads from a live stock feed. Shopping ads for parts with fitment in the title. Search campaigns for a garage that stop at the edge of the area you serve. We manage Google Ads for dealers, parts retailers and garages, and report on cost per lead.

Paid Social

Automotive paid social is where a dealer's stock gets in front of people who were not searching yet, and where a parts retailer reminds someone about the coilovers they left in the basket. We run Meta Automotive Inventory Ads from your live stock, TikTok for dealers, and retargeting for parts stores, tied to leads and orders.

Content & Video

Automotive content marketing only works when the content is right about the car. We write and film for the motor trade: walkaround videos for dealer stock, product descriptions and fitting guides for parts stores, buying guides and features for clubs and media brands. Every piece has a job and someone who knows the subject behind it.

Social Media

An automotive social media agency should know the difference between a stage 1 remap and a stage 2. We run organic social for dealers, garages, parts and tuning brands, clubs and race teams: the plan, the content, the community replies and the monthly report, with your people on camera and our team behind it.

Email & CRM

Automotive eCRM is the cheapest lead you will ever get: a customer you already have, reminded at the right moment. MOT due in four weeks. Service interval reached. Finance agreement ending. Part-ex due a valuation. We build the data, the automations and the messages, connected to your DMS, garage management system or store, so it runs without anyone pressing send.

Software Development

Automotive software development is what we do when an off-the-shelf DMS, booking plugin or spreadsheet has run out of road. We build bespoke systems for dealers, garages, parts retailers and race teams on top of real vehicle data: VRM lookup, MOT history, fitment and stock. Nobody here needs a K-Type explaining.

Apps

Automotive app development covers the apps your customers and staff actually open: an MOT reminder that books the test, a dealer app that shows live stock, a car club app for events and membership, a driver app for fleet checks. We build native, cross-platform or progressive web apps on the same vehicle data we integrate everywhere else.

Integrations

Automotive integrations are the plumbing between your website or store and the systems the trade already runs on: Auto Trader, eBay, Amazon, your DMS, finance providers, Xero or Sage and your CRM. We build and maintain those connections so stock, orders, customers and leads move once, automatically, without re-keying.

Also: Autotrader Integration · eBay Motors Integration · Amazon Automotive Integration · DMS Integration