Digital agency for aftermarket parts manufacturers

Aftermarket manufacturers make or re-brand replacement and performance parts (filters, brakes, exhausts, lighting, suspension, accessories) and sell through distributors, motor factors, retailers and marketplaces, and increasingly direct. The UK has more than 2,500 component providers and an aftermarket worth around £17 billion in GVA, fed by a parc where 45.7% of cars are over ten years old. Scorpion Exhausts, a UK performance exhaust manufacturer, is a dijitul client and a good example of the pattern: a brand with engineering credibility, a distributor network, a D2C audience and a fitment catalogue that has to be right in every channel at once.

A manufacturer's commercial reach is set by its data. TecDoc is the European standard: article and reference numbers, OE and trade numbers, GTINs, criteria, parts lists, images and vehicle linkages to K-Types, published through TecAlliance's supplier tools. MAM converts TecDoc to Autocat and back so the UK counter catalogue matches. ACES and PIES are the North American equivalents (fitment and product content respectively, on the VCdb, PCdb, PAdb and Qdb databases, version 2.0 released 26 March 2026) and are what Amazon's Part Finder and US distributors expect. Most manufacturers maintain all of this in spreadsheets without a PIM, so supersession chains break, OE cross-references drift, images are below marketplace standard and every channel has a slightly different version of the truth.

We treat the catalogue as the product. We build or configure a PIM (Akeneo, Pimcore) as the single source, cleanse and enrich the article data, map OE cross-references and supersessions, attach K-Types and ACES vehicle IDs, secure GS1 GTINs, and export TecDoc, Autocat, PIES and marketplace feeds from one place. On top of that we build the brand site with a where-to-buy locator that sends a consumer to the nearest stockist or your own D2C store without upsetting the distributor, technical content and fitting guides that rank, and marketplace programmes on eBay and Amazon that keep brand-owner control over listings and fitment. Channel conflict, counterfeits and export documentation are handled as part of the design, not discovered afterwards.