Digital agency for car hire and vehicle rental companies

The rental trade runs from single-depot van hire to multi-branch daily rental, prestige and supercar hire, minibus and welfare-van specialists, and newer subscription models. Independents compete with Enterprise, Sixt, Europcar, Hertz and Avis on the same aggregators (Kayak, Rentalcars) and pay for the privilege on every booking. Rental firms are also fleet buyers at scale: BVRLA members buy around half of all new vehicles and over 85% of the BEVs assembled and sold in the UK, which means the fleet turns over constantly and the website has to reflect what is actually on the yard this week.

The operational stack is usually Rent Centric, RentalMatics or HQ Rental Software for the fleet, Stripe for deposits and pre-authorisations, an ID-verification service such as Onfido, and a damage-documentation process that ranges from a tablet app to a paper diagram. The website often sits outside all of it, so availability is stale, pricing rules (weekend, weekly, seasonal, one-way, young-driver) are re-keyed by hand and the customer still has to ring to confirm. The DMCC Act 2024 adds a legal edge: admin fees, insurance excess and mandatory extras must be in the headline price, not revealed at step four.

We build the customer-facing layer on top of your rental software. That means a booking engine with live availability by branch and vehicle class, dynamic pricing rules that you control, Stripe deposits with a pre-authorised excess, ID checks in the flow, and a driver account for documents, extensions and damage photos. Then we take on local search: a Google Business Profile and landing page per branch, review generation and the local content that makes van hire near me resolve to you rather than a chain. With 5.18 million vans on UK roads and a trade that buys and sells fleet on a cycle, we can also integrate MOT and tax-status checks so defleet and compliance run from the same data.