Sector
Digital agency for automotive manufacturers and OEMs
Automotive manufacturer marketing at the volume-brand level is agency-of-record territory. Below it sits a much larger tier: low-volume makers, kit car companies, component suppliers and OEM parts divisions with global demand and a small team. That is who we build for: dealer locators, B2B trade portals, parts catalogues and technical content that generates leads.
The UK built 717,371 cars and 47,344 commercial vehicles in 2025 and exported nearly eight in ten of the cars to more than 140 markets. Behind the volume plants at Sunderland, Burnaston, Oxford, Solihull and Ellesmere Port sit the premium and specialist makers (Bentley, Rolls-Royce, Aston Martin, McLaren, Lotus, Morgan, Caterham), the kit and low-volume builders, and more than 2,500 component suppliers. Turnover across manufacturing is £85.4bn with £5.3bn a year spent on R&D. Most of those businesses have world-class engineering and a website that does not reflect it.
We work in the tier where the marketing team is three people and the customers are on four continents. That means a dealer or distributor locator that pulls from a maintained dataset rather than a PDF, a configurator sized to the range you actually sell, technical documentation that is searchable and downloadable, and B2B portals with account pricing, order history and stock visibility for dealers and distributors. Great British Sports Cars, a kit car manufacturer, is the kind of client we mean.
Parts divisions and component suppliers have a data job before a marketing job. If your articles, OE numbers, GTINs and vehicle linkages are not in TecDoc, MAM Autocat and the marketplaces, distributors and garages cannot find them. We work with PIM systems such as Akeneo, Pimcore and inRiver, prepare TecDoc and ACES/PIES packages, and build the D2C or trade storefront on top. Scorpion Exhausts, a UK performance exhaust manufacturer, runs a B2B trade portal we built for exactly that reason.
Governance and compliance sit over all of it. Brand rules from a parent OEM, procurement cycles measured in quarters, Salesforce or Adobe Experience Cloud at group level, SAP or Oracle behind the portal. Adverts need WLTP fuel and CO2 figures, environmental claims have to satisfy the ASA, and recalls and technical bulletins need a channel that reaches owners and dealers quickly. We fit into that structure rather than fighting it.
The usual problems
- Dealer locator, configurator and parts catalogue live in three silos
Three datasets, three suppliers, three places to update when a dealer changes address or a part supersedes.
- Global demand, three-person marketing team
Enquiries from the US, Japan and Germany arriving in one inbox with no CRM, no lead scoring and no follow-up sequence.
- The trade portal was built in 2011
Distributors order by emailing a spreadsheet because the portal has no stock, no account pricing and does not work on a phone.
- Our parts are not in the catalogues garages use
Without TecDoc or Autocat linkages the product does not appear at the trade counter, whatever the website says.
- Procurement and brand governance slow everything down
Every page needs sign-off from a parent brand and a legal team, so the site is a year behind the product.
What we do for manufacturers & oems
Services built around this trade
Build
automotive web design
Brand sites for low-volume makers and suppliers with configurators, technical downloads and lead capture that match the standard of the engineering.
Web DesignSoftware
automotive software development
Dealer and distributor portals, warranty registration, recall communication tools and locators built on your ERP and CRM data.
Software DevelopmentBuild
car parts ecommerce
OEM parts divisions and component brands selling D2C or trade need fitment, account pricing and marketplace feeds, not a generic B2B theme.
Car Parts eCommerceIntegrations
automotive integrations
SAP, Oracle, Salesforce, PIM and EPC systems all hold a piece of the picture. We connect them to the web layer so data is entered once.
IntegrationsGrow
automotive content marketing
Technical explainers, factory and process video and launch content that sales teams and dealers can reuse across markets.
Content & VideoGrow
automotive SEO
Buyers of specialist vehicles and components search in English worldwide. Structured technical content wins those searches for years.
Automotive SEOGrow
automotive eCRM
Lead scoring, dealer hand-off and owner communications (recalls, bulletins, events) run from one CRM rather than a shared inbox.
Email & CRMVehicle data
Data that does the heavy lifting
product data enrichment automotive
The product data enrichment automotive retailers need is unglamorous: deduplicated SKUs, normalised part numbers, OE cross-references, attributes pulled from TecDoc or PIES, GTINs and images that pass marketplace checks.
Product Data Enrichmentvehicle fitment data
Vehicle fitment data is what tells a buyer 'this fits your car'.
Part Fitment Mappingvehicle data API
Choosing a vehicle data API in the UK means choosing between DVLA VES, DVSA MOT History, UKVD/VDG, cap hpi, HPI, Experian AutoCheck and MotorCheck.
Vehicle Data APIGoogle Shopping feed car parts
A Google Shopping feed car parts retailers can rely on needs GTINs, clean titles, correct categories and fitment-aware attributes, refreshed as prices and stock move.
Feed Management
Manufacturers & OEMs: common questions
Do you work with volume manufacturers?
Rarely as agency of record. We work with low-volume makers, kit car companies, component suppliers, OEM parts divisions and the regional or project teams inside larger brands that need something built quickly and properly.
Can you build a dealer locator?
Yes. A locator driven by a maintained dealer dataset with geocoding, opening hours, services offered and lead routing, embedded in your site and available to dealers as a widget or feed.
Can you get our parts into TecDoc and Autocat?
We prepare the article, OE cross-reference, GTIN, image and vehicle-linkage data to TecAlliance's data package format and MAM's catalogue data services, working from your PIM or spreadsheets. Submission is under your supplier account.
Can you build a B2B trade portal for our distributors?
Yes. Account-based pricing, credit terms, live stock from your ERP, order history, quick order by part number and fitment lookup. Scorpion Exhausts runs one we built.
How do you handle brand governance and sign-off?
We work to your brand guidelines and legal review process, build components that stay on-brand by design, and use staging environments so every page can be approved before release.
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View servicesTalk to the pit wall
Let's talk about your manufacturers and oems business
Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.