Digital agency for race teams and motorsport

Motorsport Valley, the cluster from Oxfordshire through Northamptonshire into the Midlands, turned over £16bn in 2023 and employs around 50,000 people, with 89% of companies earning export revenue and 14% of turnover going on R&D. Six Formula 1 teams are headquartered in England. Below them sit BTCC, GT, rally, historic and club teams and thousands of engineering suppliers, most of whom are far better at building things than at telling anyone about it.

For a team, the website is the sponsorship deck that never closes. It needs audience numbers that can be substantiated, a media section with usable imagery, driver and car profiles, a calendar that updates itself from the series, results pulled from TSL or Alpha Timing rather than typed in on Sunday night, and a hospitality and merchandise store that takes money. Then it has to survive a race weekend, when the whole season's traffic arrives in a two-hour window and the shared hosting falls over.

For an engineering firm, the site is the sales team. The capability is world-class and the last website was built in 2012. Buyers in the US, Europe and the Middle East search for the process, the material or the certification, find a competitor and never ring. We build engineering sites around capability pages that rank, case studies that can be published, and enquiry handling that goes into a CRM instead of a shared inbox.

This is our own background. dijitul grew out of the Maxxd club scene, sponsored Time Attack, put together the AmD Tuning BTCC sponsorship packages in 2015 and backed Bobby Thompson's racing. We have watched sponsors read a deck, and we know the questions they ask about reach, activation and data capture. Every motorsport site we build is designed to answer them.