Automotive PPC: Vehicle Ads, Shopping and Search

Vehicle Ads put your stock in the search results with a photo, price and mileage, and send the click to that car's page. The work is in the feed: correct identifiers, prices that match the page, images that pass review, and sold cars removed on time. We build and monitor it from the same stock source as your website.

Shopping for parts is a data job. A title that says the part type, marque, model and year range wins the click from the right buyer and loses the wrong one. We enrich the feed from your fitment data, group campaigns by product line and margin, and use negatives to keep you off searches for cars you do not cover.

Performance Max is how Vehicle Ads and much of Shopping now run. Left alone it spends on whatever converts cheapest, which is often your own brand name. We feed it the right signals, exclude brand, split asset groups by stock or product line, and check placements so budget goes to new customers.

A garage campaign should be small, local and precise: MOT, servicing, tyres, diagnostics and the specialisms you actually want, targeted to the radius people will drive, scheduled to when someone can answer the phone, with online booking as the conversion. We build it that way and report bookings, not clicks.