Digital agency for car auction and remarketing businesses

UK remarketing splits three ways. The physical and online trade houses (BCA, Manheim, Aston Barclay, G3, Wilsons, SMA) move fleet, lease-return and part-exchange stock to dealers at volume. Dealer-to-dealer platforms such as Dealer Auction let retailers trade part-exchanges they do not want to retail. And the consumer-facing enthusiast auctions (Collecting Cars, Car & Classic, PistonHeads Auctions) sell interesting cars on editorial-grade listings with a hammer-price story attached. With 7.8 million used cars changing hands in 2025 and BCA reporting an average sold value of £7,660, the stock and the money are there; the difference between platforms is data quality and bidder trust.

Cataloguing is the bottleneck. Each lot needs make, model and derivative resolved from the VRM, a cap hpi or Glass's valuation for the guide price, an MOT and mileage history, a NAMA-style condition grade, and a set of images shot in a consistent order. Grading disputes are where buyer trust breaks, so the grade, the photos and the damage notes have to agree. On the sale side, the infrastructure has to handle a live-stream sale with hundreds of concurrent bidders, proxy bids, buyer fees, deposits and post-sale payment, logistics and title transfer, then push sold and unsold stock back out as feeds to buyers and stock aggregators.

We build auction platforms as software with a website on the front, not the reverse. VRM lookup, MOT history and valuation APIs pre-fill the lot from the registration. Bidder onboarding handles ID, deposits and trade verification. The bidding engine is load-tested for sale-day spikes and hosted with the headroom to match. For consumer auctions we add the editorial layer: photography direction, video, provenance write-ups and the SEO that makes each lot page rank long after the hammer falls, which is where the next consignment comes from.