Integrations
Autotrader integration with Auto Trader Connect
Autotrader integration means connecting your website, DMS or stock system to Auto Trader Connect, Auto Trader's REST API platform. We use it to push stock and images, pull VRM lookups and taxonomy, read Retail Check valuations and metrics, and ingest leads into your CRM, so your forecourt and your adverts never disagree.
Who we do this for
Native data integrations
Auto Trader Connect is a set of REST APIs published at developers.autotrader.co.uk. Authentication is by key and secret exchanged for a short-lived access token, with separate sandbox and production environments. The capabilities we use most are the Vehicles API (identify a car from its VRM and return the Auto Trader taxonomy for it), the Stock API (create, update and publish adverts with lifecycle states such as forecourt, sale in progress and sold), the Images API (upload photos to Auto Trader's CDN), the Valuations and Vehicle Metrics APIs (retail, trade and part-exchange values, retail rating and Retail Check data) and the Leads API.
Access is granted by Auto Trader, not by us. A dealer authorises a partner against their advertiser account, and some capabilities depend on the dealer's Auto Trader package. We handle the technical onboarding and tell you plainly which capabilities you can use before we quote. We do not publish Auto Trader's pricing because it is set per dealer.
The most common integration is stock: your DMS or website is the source of truth, and adverts on Auto Trader are created, updated and taken down from it automatically, with images uploaded once. The second is valuations: a part-exchange form on your website that returns an Auto Trader value from the customer's registration and mileage. The third is leads: enquiries from Auto Trader landing in your CRM with the vehicle attached, rather than sitting in the portal.
Sound familiar?
You probably need this if
- Sold cars stay live on Auto Trader until someone remembers to log in and remove them.
- Your website and your Auto Trader adverts show different prices or mileages.
- Photos are uploaded twice, once to the website and once to Auto Trader.
- Part-exchange enquiries come in with no valuation and the sales team quotes from memory.
- Auto Trader leads live in the portal and nobody knows who has followed up which one.
Deliverables
What you get
- Auto Trader Connect partner onboarding and sandbox-to-production sign-off
- Stock sync from your DMS or website to Auto Trader, including advert lifecycle and image upload
- VRM lookup and Auto Trader taxonomy mapping so every vehicle is described consistently
- Part-exchange valuation form on your website driven by the Valuations API
- Retail Check and Vehicle Metrics data surfaced in your pricing screens
- Lead ingestion from the Leads API into your CRM with vehicle and source attached
- Sync log, alerting and a support retainer covering Auto Trader API changes
Process
How we approach it
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Capability check
We confirm which Auto Trader Connect capabilities your advertiser account can use and which need enabling. This sets the scope before any code.
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Source of truth
We agree where stock is edited (DMS, website admin or Auto Trader Portal) and make everything else read-only for those fields.
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Sandbox build
Vehicles, Stock, Images, Valuations and Leads endpoints are built and tested against Auto Trader's sandbox with your real stock data.
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Production cut-over
Existing adverts are matched to your stock records, the sync is switched on for a subset of vehicles, then for the full forecourt.
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Monitor and maintain
Failed publishes, rejected images and expired tokens alert us and you. Auto Trader release notes are reviewed and breaking changes handled under retainer.
Autotrader Integration: common questions
What is Auto Trader Connect?
Auto Trader's API platform for dealers and their software partners. It exposes REST APIs for vehicle lookup, taxonomy, stock and advert management, images, valuations, vehicle metrics, leads and deals, with sandbox and production environments and token-based authentication.
Can you push our stock to Auto Trader from our website or DMS?
Yes, through the Stock API. Vehicles are created, updated, published and marked sold from your source of truth, and images are uploaded to Auto Trader's CDN via the Images API. Vehicles priced POA cannot be published for cars, vans and bikes.
Can we show Auto Trader valuations on our website?
If your account has the valuations capability, yes. The Valuations API returns retail, trade and part-exchange figures for a vehicle identified by VRM and mileage, which we use for part-exchange forms and pricing tools.
How do Auto Trader leads get into our CRM?
The Leads API returns enquiries in pages of up to 100. We poll it, deduplicate against existing records and push each lead into HubSpot, Zoho, Salesforce or your dealer CRM with the vehicle, source and contact details attached.
Do we need Auto Trader's permission?
Yes. Access is granted by Auto Trader against your advertiser account, and some capabilities depend on your package. We manage the technical onboarding but the commercial agreement is between you and Auto Trader.
Does the Vehicles API work from a VIN?
VRM lookup is the standard route. VIN lookup is currently limited to unregistered BMW and MINI vehicles, so for used stock we always identify by registration.
Sectors
Who we do this for
Car Dealers
Car dealer marketing that does not rent all your traffic from Auto Trader.
View servicesCommercial Vehicles & Fleet
Commercial vehicle dealer website design with payload filters, Auto Trader Vans feeds and B2B quoting for van, truck and fleet firms.
View servicesMotorcycles
Motorcycle dealer website design, parts eCommerce with fitment data and Auto Trader Bikes feeds, built for the spring peak.
View servicesClassic & Prestige
Classic car dealer website design, restoration workshop sites and classic parts eCommerce with chassis-number fitment.
View servicesLeasing & Finance Brokers
Car leasing website design, deal feeds and FCA-compliant marketing for leasing and finance brokers.
View servicesRelated services
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Talk to us about autotrader integration
Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.