Integrations
DMS integration: Keyloop, Pinewood, CDK, Dragon2000 and Click Dealer
DMS integration connects your dealer management system to your website, apps and marketing tools so stock, customers, vehicles and bookings flow both ways without re-keying. We work with Keyloop, Pinewood, CDK, Dragon2000 and Click Dealer, using vendor APIs where they exist and robust scheduled feeds where they don't.
Who we do this for
Native data integrations
The DMS is the system of record for a dealer: vehicles in stock, customers, their cars, service history, workshop bookings, invoices. Everything else, the website, the apps, the CRM, the email tool, should read from it and write back to it. Where that connection is missing, staff re-key, and the website advertises cars that were sold yesterday.
What each system exposes differs. Keyloop publishes a developer portal with APIs for vehicle inventory (find, create, update, reserve), customers, customer vehicles, sales leads, service appointment booking, service history and parts ordering, with the caveat that not every endpoint is available on every Keyloop DMS. Pinewood (rebranded Pinewood.AI in 2024) and CDK provide integration routes through partner programmes. Dragon2000's DragonDMS and Click Dealer's DMS are built around stock feeds to advertisers and websites, which we consume directly. For anything else we build against a scheduled CSV or XML export.
The integrations dealers ask for most are stock to website (with images, prices and status), leads from website to DMS, online service booking against real workshop availability, and MOT and service due dates out to the marketing tool for reminders. Each one is scoped with a single source of truth per field and monitored once live, because a silent DMS sync failure costs sales.
Sound familiar?
You probably need this if
- Your website stock is uploaded by hand from the DMS and lags a day or more behind.
- Web leads are printed or forwarded and typed into the DMS by the sales admin.
- Online service booking is a contact form because the workshop diary lives in the DMS.
- MOT and service reminders go out from a spreadsheet exported once a month.
- You changed DMS and every integration broke.
- Your DMS vendor's own website product is limiting and you want a bespoke site on the same data.
Deliverables
What you get
- DMS capability assessment: what your system exposes by API or feed and what it does not
- Stock sync to website and marketplaces with images, price, status and specification
- Lead sync from website, apps and marketplaces into the DMS with source attribution
- Online service and MOT booking against real workshop availability
- Customer and vehicle data feed to your CRM or email tool for reminders and retention
- Field mapping and source-of-truth documentation per integration
- Monitoring, alerting and a readable sync log
- Support retainer covering DMS upgrades and vendor API changes
Process
How we approach it
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Assess the DMS
We identify your DMS version, which APIs or feeds are enabled and what the vendor requires for partner access. Keyloop and others gate access; we start that conversation first.
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Define ownership
Stock, customers, vehicles, bookings and leads each get a single source of truth and a direction of flow, agreed in writing with your sales and service managers.
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Build and test
Integrations are built against sandbox or a copy of live data, then tested with your awkward cases: demonstrators, part-ex awaiting prep, deleted customers, double bookings.
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Cut over
Manual processes are switched off one at a time as each sync proves itself, with staff shown where to look when something does not appear.
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Maintain
DMS upgrades and API changes are handled under retainer, with alerts on sync failure so nobody finds out from a customer.
DMS Integration: common questions
Which dealer management systems can you integrate with?
Keyloop, Pinewood, CDK, Dragon2000 and Click Dealer directly, plus any DMS or garage system that can export a scheduled CSV or XML feed. We confirm the exact capabilities of your system and version before quoting.
Does Keyloop have an API?
Yes. Keyloop's developer portal offers APIs for vehicle inventory, customers, customer vehicles, sales leads, service booking, service history, parts ordering and payments. Availability varies by Keyloop DMS product, and partner access is granted by Keyloop.
Can our website take service bookings against the DMS diary?
Where the DMS exposes a booking API, such as Keyloop's Service Appointment Booking, yes. Where it does not, we build a booking system that syncs to the DMS on a schedule and manages availability itself.
What happens if we change DMS?
Because our integrations sit behind our own API layer, switching DMS means rebuilding one connector rather than every integration. We document field mappings so migration is a defined job, not a rediscovery.
Can the DMS feed our MOT and service reminders?
Yes. Customer vehicles and their next MOT and service dates are read from the DMS and pushed to your email or SMS tool, or to an app, so reminders run automatically and stop when the work is booked.
Sectors
Who we do this for
Car Dealers
Car dealer marketing that does not rent all your traffic from Auto Trader.
View servicesCommercial Vehicles & Fleet
Commercial vehicle dealer website design with payload filters, Auto Trader Vans feeds and B2B quoting for van, truck and fleet firms.
View servicesMotorcycles
Motorcycle dealer website design, parts eCommerce with fitment data and Auto Trader Bikes feeds, built for the spring peak.
View servicesGarages & MOT Centres
Garage marketing that fills the diary: local SEO, garage website design with online booking and MOT reminders from DVSA data.
View servicesLeasing & Finance Brokers
Car leasing website design, deal feeds and FCA-compliant marketing for leasing and finance brokers.
View servicesRelated services
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Talk to us about dms integration
Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.