Integrations
Amazon Automotive fitment data and Part Finder listings
Amazon Automotive fitment is what puts your parts in front of a buyer who has told Amazon what car they drive. We prepare TecDoc K-Type compatibility for Amazon's Part Finder, build clean ASIN listings in the automotive category and keep price and stock synchronised with your store, so the fitment stripe says the part fits and it does.
Who we do this for
- Car Parts Retailers
- Aftermarket Manufacturers
- Motor Factors & Distributors
- Tuning & Performance
- Motorcycles
Native data integrations
Amazon.co.uk's Part Finder lets a shopper save their vehicle and filters the automotive category to parts with matching fitment. On Amazon's European marketplaces fitment is keyed to TecDoc K-Type numbers (and KBA numbers in Germany), unlike the US where ACES data is used. A part without fitment attached simply does not appear when the buyer has a vehicle selected, however good the listing.
Fitment on Amazon is more controlled than on eBay. Amazon prefers compatibility data from the brand owner or from an approved data provider, and sellers attach it through the automotive listing templates and feeds rather than free-form. We work out which route applies to your catalogue: brand owners and manufacturers submit fitment directly, resellers rely on the brand's data where it exists and add their own where it does not, and used parts need a different approach again. We are honest when a line cannot be given fitment on Amazon.
Beyond fitment, the listing itself has to meet the automotive category requirements: brand, manufacturer part number, OE numbers where applicable, correct product type and attribute set, images that meet the style guide. We build the catalogue feed once, submit it through Seller Central or the Selling Partner API, and then keep price and stock in sync with your website, eBay and any other channel.
Sound familiar?
You probably need this if
- Your parts are on Amazon but vanish when a buyer selects their car in Part Finder.
- Listings are built by hand from a spreadsheet and half of them have missing attributes.
- Amazon stock is a copy of website stock and oversells every time you run a promotion.
- You have TecDoc data for eBay and no idea how to use it for Amazon.
- Category approval or listing errors have stalled you for months.
Deliverables
What you get
- Fitment eligibility review: which lines can carry Part Finder compatibility and by what route
- K-Type compatibility prepared from TecDoc, brand or supplier data in Amazon's required format
- Automotive category listing feed with brand, MPN, OE numbers, product type and attributes complete
- Image and content preparation to Amazon's automotive style guide
- Selling Partner API or Seller Central feed automation for catalogue, price and inventory
- Multi-channel stock sync between Amazon, your store and eBay
- Order import into your store, warehouse or accounts package
- Monitoring of listing suppressions, fitment rejections and feed errors
Process
How we approach it
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Catalogue and fitment audit
We review your product data and existing Amazon listings, check brand registry status and identify which lines can carry fitment and from which source.
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Build fitment data
K-Type lists are compiled per part from TecDoc, manufacturer data or your own mapping, validated and formatted for Amazon's compatibility submission.
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Listing feed
ASINs are created or matched, attributes completed to the automotive product type and images checked against the style guide, then submitted in batches.
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Sync
Price, inventory and orders are connected to your store through the Selling Partner API with a single source of truth for stock.
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Monitor and improve
Suppressed listings, fitment gaps and attribute warnings are reviewed weekly during launch and monthly thereafter under retainer.
Amazon Automotive Integration: common questions
What is Amazon Part Finder?
The tool on Amazon that lets a shopper save their vehicle and filter automotive results to parts recorded as compatible. Listings with fitment data show a confirmation on the product page; listings without it are hidden when a vehicle is selected.
What fitment data does Amazon UK use?
On Amazon's European marketplaces, including the UK, vehicle compatibility is keyed to TecDoc K-Type numbers (KBA numbers in Germany). The US marketplace uses ACES. If you already hold TecDoc data for eBay, much of it can be reused.
We are a reseller, not the brand. Can we add fitment?
Sometimes. Amazon prefers fitment from the brand owner or an approved provider, and where the brand has already supplied it your ASINs inherit it. For lines without brand fitment we assess whether a submission from you will be accepted before doing the work.
Can you keep Amazon stock in sync with our website and eBay?
Yes. We connect inventory through the Selling Partner API with your store or warehouse system as the single source of truth, so a sale on any channel reduces stock everywhere within minutes.
Do we need category approval to sell car parts on Amazon?
Some automotive sub-categories and brands are gated and require approval or invoices. We check what applies to your lines during the audit and handle the application where one is needed.
Sectors
Who we do this for
Car Parts Retailers
Car parts marketing agency built on fitment: TecDoc K-Type, reg lookup, eBay and Amazon feeds on Shopify, WooCommerce or Magento.
View servicesAftermarket Manufacturers
Aftermarket parts manufacturer marketing: TecDoc and PIES data distribution, where-to-buy locators, D2C stores and brand content.
View servicesMotor Factors & Distributors
Motor factor website and trade ordering portal with VRM lookup, TecDoc catalogue, MAM Autopart, branch stock and account pricing.
View servicesTuning & Performance
A tuning company website that books dyno and remap slots and sells performance parts with hand-built fitment, written to ASA rules.
View servicesMotorcycles
Motorcycle dealer website design, parts eCommerce with fitment data and Auto Trader Bikes feeds, built for the spring peak.
View servicesRelated services
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Talk to us about amazon automotive integration
Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.